I was given complete creative freedom on this gin branding project, I was to decide the target audience, name, location of distillery, brand values, brand look/ feel, the only specification on the brief was to create a gin brand based in Scotland. I decided to create a gin that would be infused with white heather flower as this is an iconic symbol of Scotland and white heather is very rare therefore is considered to be lucky, I thought this would be a unique selling point for my Gin.
This book was designed to accompany my gin brand I created. The book provides you with walks to the distillery, these are called the “paths to good fortune”, it is aimed at hikers and people that enjoy outdoor adventures to give them an interactive experience with the Lucky White Gin Distillery. The book also has walking logs for each walk and tasting notes for when your at the distillery, so that the user can take notes on there experience of the walks and the Gin distillery. The book is on a keyring so that it can be easily attached to the walkers backpack or belt loop and can be easily flipped through to find the information they need for the walk they are on.