Lucy Folk

Lucy Folk is an Australian lifestyle brand inspired by travel, art and design. The luxury pieces - jewels, eyewear, accessories and apparel - are interpretations of objects or experiences that have significance for Lucy, who is both the founder, and a goldsmith by trade. I worked with the team to develop a visual style for their new origins series, Folklore. It was important to me that I create something that felt as unconventional and creative as the products themselves. I got to work with my hands, and designed a series of mixed media collages that help to tell the stories behind their most iconic pieces of jewellery.