Lürzer’s Archive: The Influencer

In the spring of 2019, I received a surprise email from the Lürzer’s Archive. I had won a full page in the German version of their magazine that I could use to promote myself and my work. Naturally, I was very excited. I began working on several ideas and finally decided on one. In today’s world, social media and influencer marketing plays a big role in how consumer views brands. Because of this, I decided to create an illustration that encompassed the various social platforms in a manner that was fun yet seductive. To take the idea one step further, I opted to give the girl in the illustration a snake tattoo. This is a reference to the snake in the story of Adam and Eve, and how the snake enticed them to try the forbidden fruit. Additionally, I needed to promote my skills in marketing, public relations, community development, content creation and graphic design. The magazine is now available in stores in Germany, Austria and Switzerland. One can also find it on Amazon, just make sure to order the German version.