This was a small, free project set by Breifbox, asking for some quick, stylish designs of luggage tags (from places you had visited) that would stand out in an airport. They linked to a page on Dribbble showing some existing examples, but warned that without being careful, their designs can become very similar. The first thing that stood out to me was that they were all either rectangular or square – always four-sided shapes. I wanted to change that, and started off with chunky, sharp irregular shapes.
To get the shapes, I cut up bits of square and rectangular card in different ways and tried to rearrange them into new shapes. The only rules I had were a strictly portrait orientation, and to feature two right-angles, to keep the designs straight-forward.
The colours represented my interpretations of these places, but only to a degree. A bigger influence was Gilbert, the font used for the airport code (LIS in the above example for Lisbon Portela Airport). Designed recently to honour Gilbert Baker, a legendary pride rights activist, Gilbert is made up of multiplied, overlapping ribbons that can make any word into a rainbow. I ended up adjusting the colours slightly, but I intended to keep the letters mostly similar to the original font.
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