As part of the Keeward Music Residency, we accompanied Lumi in every phase of their musical journey. From early demos to the album’s mastering, we had unlimited access which helped us quite a lot during the design stage. After their hiatus, Lumi’s music matured. Electro-pop, now became krautrock. Their tracks are now characterised by a mix of heavy electro beats and art-rock riffs paired with airy vocals laid out across progressive tracks. The challenge was to build a new branding to go with this new direction, while staying true to the band’s alternative heritage.