Lunchbox Ident

Creative Director: Alessandra Boeri Designer: Alessandra Boeri 3D Animation/Compositing/Sound: Alessandra Boeri Produced at Scorch London I was given a brief to come up with a new channel for children television and fully brand the channel with a new logo and set of animations. This is the first of a set of channel idents for a new fictional children's television channel, Lunchbox. After spending some time brainstorming, I liked the idea of the word "Lunchbox" as the name for the channel. Children love surprises and I thought what better way to surprise them with a fun world inside the lunchbox. This would engage them to watch the new channel with all the fun surprises Lunchbox has to offer.