BRANDING | WEB DESIGN | SOCIAL MEDIA
Freelance Graphic Design, Illustration and Art Direction
Lustic is a lifestyle brand, hospitality company and media agency that strives to create inspiring connections, authentic content and life-changing experiences. They are the go-to people in Caribbean, be part of the club so that your life and your business flourish.
Deliverables: Logotypes, Illustrations, Brand Guidelines, Websites, Newsletters, Collaterals, Social Media Posts
Challenge: Going from an influencer brand to a collective of influencers and professionals. Creating three distinctive brands under a global one.
The client and I decided to separate Lustic into 3 categories: Life, Media and Home. I designed a cursive, slightly bouncy logotype to give a sense of authenticity and to put human connection at the forefront. Effortless, expressive and playful icons. Inclusive look and feel, Lustic is a club with open-minded people where dreamers and doers are welcome to join.
Please visit: lustic.com