LUX* Resorts – formerly Naiade – has five properties in Mauritius, Réunion and the Maldives. We were involved in the project from an early stage, working on strategy, naming and operational ideas, helping to create a lighter, brighter holiday concept. With its relaxed, iPhone style photography, the identity celebrates the colour and energy of island life; it continues to roll out across brochures, websites, room directories, menus and sub-brands like the Scrucap wine collection.