LUX* RESORTS & HOTELS

We don’t want them to feel like they’re staying at a typical hotel. So we kept the design relaxed and bright. Everything, including the words, has an easy-going tone and says ‘this doesn’t fit the template of a big resort’, right down to the branded wine that lightly pokes fun at the snobbery of screw-cap bottles. Even the water is sourced from the ocean and purified in their very own state-of-art driftwood shack.