LUXE (2018)
a pop-up installation, aiming to launch an airline company's new uniforms. this is a design idea for Cathay Pacific, which is the first student project I have done for my BA degree.
the format of launching the uniform will be better and newer, by a pop-up installation in the Fashion Week in Hong Kong. The way of launching is used to be boring, like a mini walking show or just to showcase in the airport. However, Cathay Pacific is a luxury brand which can do better to increase their brand image. This may help Cathay Pacific gain a high-brand image by competing for their new uniform design with other fashion brands, and to promote their luxury brand image by promoting the uniform in a new way.