This was a made as a pitch for a real estate Company,
The objective was to market a luxury compound located in the red sea, the creative message was "Walk the red sea on a red carpet"
The Compound is a gated community, and the gate of this compound is a huge wooden castle-like gate, this idea was implemented in every ad as well, to have a feeling of seeing all the red sea luxuries through the castle gates, on a luxurious red carpet.