To increase and maintain the audience at the @AlcoholBrands Instagram, I believe it’s important to interact with current posters ofAlcoholBrand products and influencers in the drinks industry. Check tagged photos and hashtags, like images, comment on posts, repost strong images that represent the brand and include a genuine comment to lead traffic back to your page. From this the page has to have a theme without being too many similar images, which is currently a large strength of the Instagram page. I would also include #AlcoholBrand on all images posted by the brand among the others to promote the message.
While the traffic flows to the page there should be something to make the audience interact with the brand that could be in the form of a competition.
I feel a good competition would be to ask the audience to invent creative cocktails with AlcoholBrand and share them on social media. You could also ask them to show off their ‘#AlcoholBrandSlogan’ and show who they share a drink with. The prize could involve the top submissions being invited to an exclusive AlcoholBrand event.
There could be a cocktail masterclass in a hip bar in the city (such a Martello Hall, Hackney) or a meal with inviting the winner and their friends to a tasting event/distillery tour dependent on their location.
You could also do masterclasses, dinner parties, tastings, tours with influencers in different cities around the world and use their setting to show the versatility and broad audience AlcoholBrand can reach. You could create Instagram stories and short videos to use as content on the Instagram and across various other social media accounts (Facebook, Twitter, Snapchat). This could be used to direct traffic to one particular source such as the website or the Instagram and have one main content source.
@AlcoholBrand2 has a slightly more niche audience to interact with as it prides itself on being a work of art – patient, rich, high quality – and coming from the AlcoholBrand2Location, which makes the alcohol a process to perfection.
To maintain presence and brand identity there could be a daily Instagram story in slow speed/motion of someone enjoying AlcoholBrand2 – this could be team members, influencers, people within the distillery and surrounding community or attendees of events. You could also use this feature as a social media campaign encouraging the audience to create their own videos enjoying the rum in slow motion, as the feature is easily accessible via iPhone. Instagram Stories can show you the viewer range of your product and if you use this feature to link to other pages (swipe up for more) you can track the effectiveness of this marketing through how many users reach said page via the story.
You could also post images of inspiration to the timeline to vary content. These images could include locations to recommended to enjoy aAlcoholBrand2 – mountainous environments, camping, speakeasy style bars, bars with association to your product.