LYFT - Great British Tattoo Convention

LYFT (now known as Velo) is a hands-free nicotine hit popular with artists such as tattoo artists. I was sent to the 2 day event at Alexandra Palace to photograph, document and share the day's event on their social channels. This included pre-planned content and capturing on the day content also. I was photographing the brand stall and activation as well as filming interviews for product tasting and reviews. I produced and posted content on the spot for their Instagram channel.