At first glance, Facilities Management could be seen as a dry subject. And after a little research, I found out that it pretty much is. So when Lynn Wickins approached me to create a brand look and feel for her FM consultancy, I was slightly confused as to where to start. After a few conversations about Lynn’s likes and interests, I managed to come away with few elements / nuggets for me stitch together. Lynn is a keen gardener. She is especially passionate about Japanese gardens. So with that in mind, I manipulated the structure of a Venn diagram (very FM!) with the shape of a flower to create a traditional symbolic Japanese motif. Marrying the icon with Lynn’s favourite colours and a clean modern font to create a stylish, sophisticated and professional brand.