Lynx - Just Because
ROLE: CREATIVE PRODUCER
DIRECTOR/PHOTOGRAPHER: JOSHUA BOND / GAVIN DAY
Guys often only think to wear a fragrance for a special occasion.
To launch Lynx Daily Fragrance we created 365 reasons for men to wear it on a daily basis.
2 days. 2 photographers. 6 models. 1 location. 365 photos. 1 launch video.
And 1 slightly delirious producer!