Tasked with creating creative marketing assets to support a new product launch, both white background and lifestyle photography were requested in conjunction with a corporate marketing video. To create a rich texture and colour in a gym environment red and blue lighting was used to create a dramatic but exciting corporate images. The colours were selected to compliment the models blue eyes and pink lipstick, as well as the red and blue timer on the wall of the gym. The rest of the props in the scene are intentionally black so that the light and colour are focused on the product, as well as the models focussed expression. In order to create high resolution white background images a photography table was used, alongside the high resolution mode of the Lumix S1, enabling the camera to take 96MP images paired with a macro lens. Focus stacking was used in post production in order to create crisp focus across the entire image. Photo & Video - Panasonic Lumix S1 Camera Body(With 4K HDR Video) - Lumix SPRO 24-105mm Lens - Sigma 35mm f/1.4 DG HSM Art Lens Tripods & Supports - Manfrotto 504HD/546BK Tripod - Manfrotto MT190GOA4TB 190 Go! Aluminium 4-Section Camera Tripod - Manfrotto 1004BAC-3 Light Stands - Manfrotto 420B Boom Stand Lighting - Rotolight Neo Continuous LED Lighting - Godox SL-60W Editing Suite - iMac (Retina 5K, 27-inch) - Adobe Lightroom - Adobe Photoshop CC - Adobe Illustrator CC