Lypsyl - #SoftWhereItMatters
Produce a 30" TV spot, 90" docu-style piece for online and a variety of cut-downs for social media to help drive sales of new lip balm range from Lypsyl.
Awesome Films was involved from the initial concepts stage of this campaign, working closely with the agency, client and PR team.
Shot over two days on a family farm in the Nottinghamshire countryside, the 30" spot was aired across Sky channels via targeted platform AdSmart.
Above is the 30" TV spot
Below is the 90" online content
Both appear on Lypsyl.co.uk
Director: Alex Browning
Executive Producer: John Bradbury
Producers: Sarah Baker & Carolyn Moat
Director of Photography: Ben Foster
Client: Alliance Pharma
Post: Big Buoy
Sound design: GCRS