Lypsyl - #SoftWhereItMatters

BRIEF Produce a 30" TV spot, 90" docu-style piece for online and a variety of cut-downs for social media to help drive sales of new lip balm range from Lypsyl. SOLUTION Awesome Films was involved from the initial concepts stage of this campaign, working closely with the agency, client and PR team. Shot over two days on a family farm in the Nottinghamshire countryside, the 30" spot was aired across Sky channels via targeted platform AdSmart. Above is the 30" TV spot Below is the 90" online content Both appear on Lypsyl.co.uk Director: Alex Browning Executive Producer: John Bradbury Producers: Sarah Baker & Carolyn Moat Director of Photography: Ben Foster Client: Alliance Pharma Agency: Liquorice Post: Big Buoy Music: SoftLightCity Sound design: GCRS