Lyric Video for Jerry Lee Lewis, 'Great Balls Of Fire'

Check out the full video on YouTube:

We’re really proud to have had the pleasure of working on the official lyric video for Jerry Lee Lewis' 'Great Balls Of Fire', commissioned by our wonderful clients at Sun Records. Check out the full length video here ⁠ For this one, we thought we’d talk you through the behind the scenes making of the asset!⁠ ⁠ Here’s how our designer Ash went about getting a quality product ready to deliver:⁠ ⁠ "I love to begin with research, delving into the background of the song and creating connections with its time period and genre. From here, I created a mood board on Pinterest to define the design style & direction.⁠ ⁠ I made sure to plan and storyboard the entire song before delving into After Effects. This ensured a strong foundation, preventing any deviation from the original brief.⁠ ⁠ My primary challenge was translating the ideas from my mind onto paper. I discovered that certain scenes needed a considerable amount of trial and error to achieve the animation I was after.⁠ ⁠ I am most proud of the art direction in this project. Conceptualising and seeing it through to completion, while being trusted with the creative process, was a rewarding experience."⁠ ⁠ Check out more Behind The Asset content at #FThatBehindTheAsset⁠ over on our Instagram ⁠ Let’s make cool sh** together.