How do two creatives get along?
M: I definitely think we fed off each other’s energy. Energy is really important to us as it’s a driver in our brand. How we work is almost like a dance. We have to keep it fun, light and direct. I think a lot of work dynamics suffer when we get so heavy about everything.
K: When you chose to collaborate you have to understand that you are one organism. If someone has a problem it becomes your problem too and vice versa. If one understands this and is consistently touching base then even if you have creative differences, you can meet in the middle and compromise.
M: But the moment communication falls apart – like in any business or relationship – it becomes poison. It becomes the death of the business. We’ve had differences but we always come to a middle ground; thank God.
When you chose to collaborate you have to understand that you are one organism. If someone has a problem it becomes your problem too and vice versa. If one understands this and is consistently touching base then even if you have creative differences, you can meet in the middle and compromise.
K: It’s not easy, but if you ask any top collaborator in the world. It’s not a question of easy, it’s a question of love for the craft. We get a long and we want to make it work.
M: I think that’s where being our bosses comes in. Where we don’t want to be somewhere that really oppresses you. We have our tasks written out, as long as we keep knocking them off the list, we don’t have to follow a certain pattern. We’re not so rigid, so long as the work is done by the end of the day.
K: It’s a mixture of fluidity and looseness, as well as directness and execution. As creatives, you need that. If everything gets too heavy your left brain just won’t work and it shut downs. So when we feel stressed, we work on something a little more fluid and then come back to the task when we’re a little more relaxed.
M: One thing we don’t play around with is deadlines. If we say by four o’clock, it has to be done by four o’clock.
*We get the backstage pass to how this dynamic duo bring their mixture of fluidity and execution to life, as well as, their thoughts on the local industry in part II of the post running tomorrow.