The aim of the project was to analyze a brand that I like, which for me was M&M’s, which is a sub brand of MARS.
I have designed different books for analyzing different aspects of the brand.
First book: Brand positioning and point of difference
Second book: The history and experiments of Mars and M&M’s
Third book: M&M’s stores, their role and affection
Forth book: Experiments with the feature of the brand, which is being fun.
Fifth book: M&M’s Brand analysis and conclusion