M&M’S, proudly part of Mars, is debuting a new integrated seasonal campaign, reminding fans that there’s more fun to be had together this Easter; encouraging us all to bake our tails off, share in the egg-citement and get Easter-egg hunting with friends and family. Creativity conceived in partnership by the M&M’S brand and The&Partnership, the campaign lands the message that the Easter fun gets even better when we celebrate together - aligning with M&M’S new global purpose to use the power of fun to include everyone.