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M&S Loyalty Scheme : SPARKS

  • Aishwarya Karve

The aim for the redesign was to inject new life into its loyalty scheme which was first launched in 2015. The revamped scheme comes after feedback from shoppers who branded the old scheme confusing. SPARKS is at the heart of M&S’ Digital Transformation strategy to become a ‘digital first’ retailer!

TEAM
Marketing Team + External Agencies + Technical Team + Research & Analytics Team
STAKEHOLDERS
CEO + Chief Data & Digital Officer + Loyalty Chanel Head + Head of UX + Head of Product + Senior Product Owner + Marketing Head + Legal Head + Customer Experience Head
Report

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