MA Advertising Final Major Project - Spoton

My Research question for my Final Major Project was "How 5G and AR can help build a bridge between Gen Z and In store shopping." In store shopping is becoming a thing of the past, today’s generation prefers online shopping to instore shopping unless there is an experience luring them into stores. Research shows that the rise of online shopping, delivery services and D2C brands have opened a wide range of choices for the consumer in how and where they shop and retail stores are dealing with the brunt of it. My Project is a Design Fiction which is an app prototype "SPOT ON" that augments your shopping experience through AR experiences that offer incentives on completion.