MACE Snack Packs

I had the opportunity to re-design the new snack packs for MACE’s own brand range of products.

BRANDING

In this project, I had to come up with a brand new look for MACE's snack packs. One of the client's requirements was to make it look attractive to the loyal MACE customers.

PACKAGING

I created six fresh new looks for their range in record time. When designing the snack packs I made sure to choose the colors wisely to make it more appetizing to the customer's eye.

COMING UP WITH THE CONCEPT

MACE wanted a complete new design for their range, which meant that we could be as creative as we wanted to make it stand out on the shelves.
When coming up with the new look I wanted to modernize the range and make it more playful.

MAKING IT LOOK DELICIOUS

To make it more appealing to the public we chose a specific color palette for each flavor, to help customers imagine how tasty each product is.
To keep the range consistent I chose a playful typography that I think communicates well with the target audience.

HAPPY CLIENT, LOYAL CUSTOMERS

MACE was delighted with the final product and they got great feedback from their customers, which is always my aim when re-designing products for my clients.
If you are in Ireland go into a MACE store and check it out and don’t forget to tell me what you think.

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Senior Designer