Madame Matcham

This project was commissioned to replace and old cabinet between 2 stair flights on the 1st floor. The cabinet contained old gambling memorabilia. The Team though on a virtual fortune teller, a responsive touch screen with more than 40 messages. Some of them including promotions, calls of action and marketing messages. It was a collaboration between the communications department, marketing, IT and creative. The end result had a tremendous impact. People were posting on social media Madame Matcham’s revelations and the number of customers interacting around the area drastically increased. Data numbers also showed a rise in customer traffic in the promoted areas. In this project, I led the art direction, design and assist the communication department with relevant quotes to the images.