A curated collection of best running & training styles. Handpicked for the tumblr audience. Browse, heart, repost, or purchase without leaving Tumblr. A first of it's kind in 2012.
The platform was used to launch & test the concept of the tight of the month before it became a staple of the Nike seasonal offering. Madebynike.tumblr.com was the only destination you could purchase the tights.