In collaboration with Layerframe, we built a web experience that solved technical inefficiencies, content management organizational issues and an unconventional browsing experience presented in the previous version. I was responsible for building the front-end, integrating it into the WordPress CMS, configuring the CMS fields and adding motion and interaciton to the site. The site serves as the central online hub for all information relating to the festival including the ticket sales, lineup, partners, experiences, press and FAQ. The design aesthetic features a vibrant and youthful vibe that ties in the official colors of the USA and is enhanced by subtle micro-interactions and animations to further engage the users.
View case study here.
