Made in Water +FMP+

  • Danita Kartalova

My aim with this photoshoot was to visually express the unhealthy relationship between denim & water. The production of denim takes enormous quantities of water. The process of making a single pair of jeans takes galloons of water without the bleaches used in the later stages which are also harmful to the environment. Thus, with this photoshoot I wanted to represent this metaphorically, raising awareness for this outdated means of production.

Mood Board of +Made in Water+