Join The–Dots

Made Television

A flexible visual identity for a new set of city TV channels

Brief
With only the logo having been designed, Made Television wanted a set of brand guidelines for the launch of their four channels in 2014. With a different target audience in each city, the branding had to be flexible, whilst having a fun tone of voice in its identity.
Approach
Created a 13 degree slash for the logo to always be able to sit on white, whilst allowing the use of a main colour to contrast behind it. I also used bold typography for presentation items to be clear when viewing on-screen.
Result
Made Television has grown to be the largest operator of city TV stations in the UK, and now have eight channels under their name.

Credits

Celt Iwan

  • Message

Join our Pro Plan to message Celt

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Designer
  •  

Project Tags

  • Broadcast
  • Branding
  • Digital
  • Print

Share your new project