A flexible visual identity for a new set of city TV channels
Brief
With only the logo having been designed, Made Television wanted a set of brand guidelines for the launch of their four channels in 2014. With a different target audience in each city, the branding had to be flexible, whilst having a fun tone of voice in its identity.
Approach
Created a 13 degree slash for the logo to always be able to sit on white, whilst allowing the use of a main colour to contrast behind it. I also used bold typography for presentation items to be clear when viewing on-screen.
Result
Made Television has grown to be the largest operator of city TV stations in the UK, and now have eight channels under their name.