Visual perception assists humans to interpret surroundings by processing information contained in visible light, better known as the sense of sight. This became a phenomenon when discovered by Gestalt psychologists in 1910, impacting on twentieth century art and creating a platform for artistic illusion as an acceptable aesthetic.
Eyesight is assumed to be reliable, however unreliability is evidenced in that we can see optical errors, such as distortion. Usually we see this as something else to make sense of it. Everything we see could be conditioned so it is easier to understand.
Made you look sets out to challenge reality through means of illusion, questioning individual perception, judgement and stereotype. An immersive experience questions the reliability of perception and sight, creating an intimate space for reflection on alternate realities. This varies individually, no one person will have the same experience. If we could process and make sense of it, the world could look like this.
Is seeing really believing?