Madison - Rapide

Madison, the parent company of well-established Genesis and Ridgeback bikes wanted to launch a new bike range.
The goal was to establish a middle ground between Genesis’s carbon race machines and Ridgeback go-anywhere offerings. Stereo created the brand naming system and dynamic visual language for the bike range, successfully launching Rapide into a crowded marketplace.

Companies

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    Stereo Creative

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      Madison

      Skills