This is the first issue of the MADNN Mag. The publication delves into the theme of control through six conceptualisations approaching the topic and its limits. Depending on how they are used together, words and images can be powerful tools to communicate ideas, and its mastery is the main objective proposed in this project. Set in the land of fire and ice, production took place in Iceland's Westfjords, using analogue photography and subsequently entwining the photos taken with forms of written word.