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    Magma Bully

    Magma bully is a Naples-based kennel, committed to breeding the best quality American bully, for the Italian and international market. My task was designing a new brand identity starting from the naming.
    The word "magma" suggests the strength and energy belonging both literally and symbolically to the Neapolitan territory - think Mount Vesuvius and the surrounding volcanic area.
    Playing with these ideas I designed an identity that drawing from the concept of power merged the dog's profile with the smokey outcome of an explosions, and developed a series of highly evocative images.
    Services
    Naming / Art direction / Branding / Photography / Digital

    Credits

    Vincenzo Lanziello

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    • Graphic Designer
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    Project Tags

    • branding
    • logo
    • Naming
    • art direction
    • print
    • digital
    • Dogs
    • photography
    • dog photography
    • stationary

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