FOR MAGGIE WE GOT ASKED TO
Create a unique seeding strategy during the peak of Coronavirus,
BECAUSE THEY WANTED TO
Engage their brand advocates, drive consideration with their core audience and bring some fun to a particularly shitty time.
SO WE
Launched the Maggie Hotline. A secret community on dark social that delivered Maggie direct to ppls doors and driving super high engagement with the ppl that matter!
50 x Influential talent personally signed up.
Combined following of 6.5m (on instagram alone).
156 organic posts.
2000+ bottles delivered = brand in hand during COVID-19 lockdown.