MAGNUM X CANNES

At the 2019 Cannes Film Festival, Magnum teamed up with a host of special guests to show the world how to Never Stop Playing. Hot off the heels of Magnum’s collaboration with the iconic Iris Apfel, who stars in stunning film content to bring to life what it means to be True to Pleasure, the event continued Magnum’s mission to inspire people to live just as Iris does and be single-minded in their pursuit of pleasure. The panellists talked about challenges they have faced in pursuit of doing what they love and how they have playfully and light heartedly defied judgement and opinions to indulge in what brings them true pleasure. As the panel was brought to a close, bold and fearless superstar, Rita Ora, was welcomed to the stage and performed a stunning acoustic set. Everyone lived up to the motto of Never Stop Playing as the day went on. In the evening, Magnum hosted a star-studded party with a number of special guests including DJ and creative disruptor Virgil Abloh and Kiddy Smile.