Maharajas & Mughal Magnificence, Christie's New York, June 2019

“Christie’s comprehensive social media campaign and creative content may well have increased private bidding for the Maharajas & Mughal Magnificence sale by 20-30%” - Philip Hoffman, CEO and Founder, The Fine Art Group - 3 month campaign; surrounding media coverage for external and internal use - Shooting in London, Geneva, New York - 32 videos posted and 28 photography posts - 1.5 million views - Sale total $109m - auction record for any Indian sale

Report

Project Tags

Companies

Christie's
- Arts and Culture

Skills

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/BykYMX8H3_z/\"},\"properties\":\"~project~project~attributes~blocks~6~attributes~xMedia~attributes\",\"title\":\"A post shared by Christie's Jewellery (@christiesjewels)\"}},\"links\":{\"self\":\"v1/embed-blocks/160022\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/160022/relationships/x-media\",\"related\":\"v1/embed-blocks/160022/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/BykYMX8H3_z/\"}},\"xMedia\":\"~project~project~attributes~blocks~6~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~6~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"160023\",\"attributes\":{\"url\":\"https://www.instagram.com/p/By1e9QiAw7i/\",\"size\":1,\"createdAt\":1592322110,\"updatedAt\":1620835385,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/By1e9QiAw7i/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/By1e9QiAw7i/\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"A post shared by Christie's Jewellery (@christiesjewels)\",\"author\":\"christiesjewels\",\"provider_name\":\"Instagram\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/64461755_414818625773031_7577931915446737114_n.jpg?tp=1&_nc_ht=scontent.cdninstagram.com&_nc_cat=103&_nc_ohc=u8T8w5uUu54AX9Qxmxj&edm=AMO9-JQAAAAA&ccb=7-4&oh=855356761222a35eff23046074e930e7&oe=609E422A&_nc_sid=b9f2ee\",\"thumbnail_width\":640,\"thumbnail_height\":640,\"html\":\"

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/By1e9QiAw7i/\"},\"properties\":\"~project~project~attributes~blocks~7~attributes~xMedia~attributes\",\"title\":\"A post shared by Christie's Jewellery (@christiesjewels)\"}},\"links\":{\"self\":\"v1/embed-blocks/160023\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/160023/relationships/x-media\",\"related\":\"v1/embed-blocks/160023/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/By1e9QiAw7i/\"}},\"xMedia\":\"~project~project~attributes~blocks~7~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~7~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"160024\",\"attributes\":{\"url\":\"https://www.instagram.com/p/By5OeYBnVTh/\",\"size\":1,\"createdAt\":1592322205,\"updatedAt\":1620835385,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/By5OeYBnVTh/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/By5OeYBnVTh/\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"A post shared by Christie's Jewellery (@christiesjewels)\",\"author\":\"christiesjewels\",\"provider_name\":\"Instagram\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/65087809_2232443657069988_9204580735884865152_n.jpg?tp=1&_nc_ht=scontent.cdninstagram.com&_nc_cat=100&_nc_ohc=bAuAVglu5SMAX_5Zgci&edm=AMO9-JQAAAAA&ccb=7-4&oh=133fc5f2137b63df42ce1a3fb59616ee&oe=609E005E&_nc_sid=b9f2ee\",\"thumbnail_width\":640,\"thumbnail_height\":640,\"html\":\"

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/By5OeYBnVTh/\"},\"properties\":\"~project~project~attributes~blocks~8~attributes~xMedia~attributes\",\"title\":\"A post shared by Christie's Jewellery (@christiesjewels)\"}},\"links\":{\"self\":\"v1/embed-blocks/160024\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/160024/relationships/x-media\",\"related\":\"v1/embed-blocks/160024/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/By5OeYBnVTh/\"}},\"xMedia\":\"~project~project~attributes~blocks~8~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~8~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/415660\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/415660/relationships/invites\",\"related\":\"v1/projects/415660/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/415660/relationships/owner-page\",\"related\":\"v1/projects/415660/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/415660/relationships/owner-user\",\"related\":\"v1/projects/415660/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"406550\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/415660/relationships/owner-roles\",\"related\":\"v1/projects/415660/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/415660/relationships/page-collaborators\",\"related\":\"v1/projects/415660/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"72726\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/415660/relationships/user-collaborators-summary\",\"related\":\"v1/projects/415660/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"981108\"},{\"type\":\"users\",\"id\":\"893209\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/415660/relationships/side-hustle-skill\",\"related\":\"v1/projects/415660/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/415660/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/415660/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/415660/relationships/x-likes\",\"related\":\"v1/projects/415660/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/415660/relationships/x-in-lists\",\"related\":\"v1/projects/415660/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Maharajas & Mughal Magnificence, Christie's New York, June 2019\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"coronavirusQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"filterTag\":null,\"followedTags\":[],\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"questionsTiles\":null,\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";