Maharajas & Mughal Magnificence, Christie's New York, June 2019

  • Natasha Garcia-Warren
  • Anda Podaru
  • Claire Toole

“Christie’s comprehensive social media campaign and creative content may well have increased private bidding for the Maharajas & Mughal Magnificence sale by 20-30%” - Philip Hoffman, CEO and Founder, The Fine Art Group - 3 month campaign; surrounding media coverage for external and internal use - Shooting in London, Geneva, New York - 32 videos posted and 28 photography posts - 1.5 million views - Sale total $109m - auction record for any Indian sale

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