#MainzNeedzSidez

Condiments are never the star of the show: they’re what goes on the side. Luigi, Ketchup and your best mate Jack - what do all of these have in common? They've spent years working behind the scenes to make the hero shine; Heinz believe it's about time sidekicks have their moment of glory. In this campaign, Heinz celebrates the sidekicks of Britain - after all, some of the best things come on the side. The campaign consists of social media engagement and three print executions. The social revolves around the creation of Heinz' 'Sidez Verified' - inspired by the Twitter 'verified' tick; usually reserved for the heroes of our celebrity world. However, 'Sidez Verified' would be reserved for only the best and brightest side kicks of Twitter. Users are encouraged to tweet, stories of sidekick royalty, who they believe worthy of the Heinz tick of honour. Are you #SidezVerified?