Majella Group – Rebrand
A rebrand back through the founding family's foundation, creating the ultimate story of a well-established brand, lacking the image to represent.
The Situation
Majella Group had a very unique challenge. They were internationally operated, financially backed, market established and formidably staffed – and yet, had no true brand identity. I set out to change this with an easy-to-navigate brand tool-kit, making everything interactive and easy to access, ensuring consistency across the Majella brand including it’s subsidiaries.
The Solution
I personally began the design process by pencil and paper to sketch out my first initial ideas that came from my understanding of Majella’s current problem. Once sketched and written out in rough the true ideas of the branding identity story began to unfold, I worked alongside my team to flush out some ideas but I was the solo graphic designer on this, with little assistance from the current marketing team.
Once my sketches had been flushed out and ensured everyone agreed with my professional opinion and factual backing the brand’s story naturally grew off the backbone of the family’s values into a brand that already sparked global results but had no branding to back it’s true success. Majella just needed that true designer touch something I could bring from idea to reality.
Integrity, Innovation and Quality were the language and breath of everything in the new Majella Group identity and individual brands (Majella Subsidiaries), it was a mission driven success through the interest of their consumers being at the forefront and centre of attention.
majellagroup.com
