"How can fashion brands in the UK work towards a sustainable business model, whilst providing to a fast -moving millennial market?”
Through out my dissertation, I explored the environmental impacts of the fashion industry, then moves onto discussing how brands are already taking steps towards a more sustainable future as well as looking into the mindset of the primary fast fashion UK consumer and their attitude towards shopping more responsibly. The report concludes by looking at the future of a circular economy and evaluating whether the proposed methods are financially viable.