Campaign to raise awareness of blood cancers among the public during September 2017.
The campaign focused around an installation created by designer Paul Cocksedge, formed of 104 real-life names and stories of those currently living with blood cancer. This was representative of the 104 people diagnosed daily in the UK. The installation was displayed in Paternoster Square, London from the 4-30th September.
The campaign achieved extensive national, regional, trade media and social media coverage both print and online (incl. BBC, Daily Mail, Telegraph)