Make Fashion Circular

  • Jemima Stevenson

I teamed up with fellow graduate Becky Ballinger. We both wanted to find a solution to how we can reduce fashion waste and how it can be upcycled or resold.  Fashion Fix is a campaign to promote making fashion circular. The campaign has three core values: Care, Repair, Rewear we wanted to encourage our users to look at fashion and their clothing differently and help change people’s attitudes towards buying, consuming and taking care of their clothing.