Make Healthy At Home | HBB

Challenge: Hamilton Beach Professional wanted to engage the audience during the lockdown. Insight: During their time at home, a lot of people were turning into chefs. Social media was filled with new recipes, especially healthy ones. Idea: Taking this insight, HBB rolled out a contest #MakeHealthyAtHome. Consumers had a chance to win the JMG by doing something they already were - Cooking. We reached out to influencers for better reach & engagement. Results: Reach: 2MN Stories: 600+ Influencers: 15+ Entries: 500+