On February 4th, 2018, Squarespace returned to the Big Game with our fifth Super Bowl ad – and we teamed up with iconic action star Keanu Reeves to share our message that everyone is worthy of their dreams.
Keanu founded Arch Motorcycle six years ago in partnership with co-founder Gard Hollinger when they turned their passion for motorcycles into a real business. Keanu has been a Squarespace customer since 2015.
“When we were looking at places to create our website for Arch Motorcycle, Squarespace was really the best fit,” said Keanu of the partnership. “There’s something about Squarespace that’s really accessible, yet sophisticated. The design, functionality, and interactivity share a similar ethos to Arch.”
As part of the partnership, we worked with Keanu and the Arch team to revamp their website. Using Camino, one of Squarespace’s customizable templates accessible to any user, we gave Arch Motorcycle an aesthetic update to match the caliber of Keanu’s bespoke bikes.
In addition to the in-game spot, we created two additional spots that invite you to follow Keanu’s existential journey: “Big Questions” and “Making It With Keanu”. We hope our campaign with Keanu inspires you to follow your dreams...and put them on the Internet.