The Ordinary is a world-renowned, highly rated skincare brand that is ridiculously cheap. We’re talking less than a tenner for most things, and less than a fiver many. Since it hit the industry in 2016 it has skyrocketed ever since. It’s also one of the best cheap makeup brands around. Our sister site mamabella loves The Ordinary because of the sheer quality of products, and their favourable price tags.
The Ordinary launched its Colour makeup range in 2017, which consisted of two foundations. A standard foundation, and a Serum Foundation (£5.70) that is more subtle and comes with skincare benefits. It’s the latter that is particularly well suited to male skin.
It’s lightweight and gives moderate coverage for blemishes. It evens out the skin tone, and it comes in 21 shades. Giving the skin a natural look and feel, you’ll feel like you’re not wearing anything. The foundation is supplied with a pump but you can opt for a glass dropper (sold separately) if you want greater control over how much you’re using.
Recently, The Ordinary released its very first concealer, which offers the same 21 shades as the foundation range. This concealer gives really high coverage, so less is more, but the finish is natural and blends in well.