When ilody Skincare launched, it was only natural for a company making beauty products to care deeply about how it looked on the outside. The quality and integrity of the serums produced by founder Deepika Patel are a life-long culmination of ayurvedic and orthodox medicine, an Indian upbringing, a career in fashion and a desire to use only the most natural ingredients. A product’s packaging must tell a story of what’s inside, and the result produced by designers StudioThomson and printers Baddeley Brothers, show that design is more than skin deep.