Making sense

Making sense Concept | Idea | Art Director The footage shows a mixture of feelings from pleasure to distaste that highlights the unique quality that we have as humans/animals that allows us to engage with other peoples feelings/sensations and emotions. Science is teaching robots to have this capacity, to feel and understand humans feelings, yet with mixed results. The complexity of this psychological phenomenon is simplified in this video where we illustrate how we relate to other peoples feelings. Through the gradient of different reactions to the same stimuli, we are also invited to reflect on the varying levels of emotions that these similar stimuli cause and how different individuals make sense of things in their own personal way. We fed people unknown concoctions and filmed their responses in slow motion. Directed by Nick Dolding Creative director: Mariana Fabricante Editor: Paul Penny