Mama Bird

  • Elspeth Watson

Mama Bird is one-off care for new mothers – a service set up to offer a moment of freedom or an extra pair of hands during the messy & magical first 6 months of motherhood. They are creating a space that doesn't force new mothers to be just 'mothers' by offering a trustworthy service that allows mums to feel like themselves again. For an hour or an afternoon, Mama Bird gives you your time back – have a nap, get your nails done, meet a friend for a wine – do whatever it takes to recharge your batteries while we tick off your to-do list. Mama Bird sits in the gap between a nanny and a babysitter. They recruit super-mums that have experience, knowledge, and empathy to help with whatever needs doing around the house.

RESEARCH • CONCEPTUAL DESIGN • ILLUSTRATION • TYPOGRAPHY • ART DIRECTION • BRAND IDENTITY • EMAIL DESIGN • SOCIAL MEDIA DIRECTION • WEB DESIGN • MARKETING CONTENT

All imagery used for this project is concept-based. Amazing photography by @sophieharristaylor and collected from public social media accounts. The duffel bag is from Merchery.