Man City X Etihad; City2City

Man City X Etihad; City2City Documentary Series -- I developed this project idea with my team to help showcase Etihad's sponsorship of Manchester City beyond the print on their jerseys. Football and Aviation have one major thing in common; they bring people together across the globe and across language barriers through a common love. Both create a global community of opportunity and support, and this is what we wanted to showcase through the City2City project. We developed the brief and objectives (PR, digital, social and sponsorship) and worked with VICE Media to produce the series. The episodes focused on Etihad's key destinations from Abu Dhabi.  Beijing; https://www.youtube.com/watch?v=YwigR-UVtjc  NYC; https://www.youtube.com/watch?v=TBY-xjUEMsA Paris; https://www.youtube.com/watch?v=2tRGCiT475Q