Manhattan English Brand Identity

Manhattan English is an English school for Russian business professionals who share a highly international outlook and appreciation for the opportunities that learning English provides. Manhattan English uses the innovative Manhattan English Hybrid MethodTM to give its students a complete language teaching experience. The method includes one-to-one grammar lessons with bilingual teachers and conversational classes with native American English Speakers. The logo design visualises what Manhattan is most famous for, the skyscraper, while also conveying the idea of the progress and accomplishments that students proudly work towards while studying at Manhattan English. The bespoke art-deco inspired typeface emphasises, even more, the strong Manhattan and American presence. The Manhattan English website is where students will discover and read about the company methodology and its teachers. The website wants each of the visitors to feel inspired and motivated by the most iconic borough in New York City, its vibrating atmosphere, the neon lights and endless canyons of tall buildings. The brand identity supports this idea by using iconic shots of the NYC skyline and repeating the two primary brand colours, yellow and purple across the website. The brand guidelines provide the marketing and designers at Manhattan English with a comprehensive guide on how to use colours and typefaces cohesively across the brand.