Mantzaropoulos Branding

Artware accepted the challenge of designing and implementing the corporate identity of Mantzaropoulos S.A. trading company. Our customer’s philosophy on the immediate and effective coverage of its commercial delivery network inspired us on the choice of the theme. The choice of a galloping horse’s image highlights the speed and the reliability of the company, while the linear presentation intensifies the focus on these thematic axes. The corporate identity applied throughout corporate material, business cards, correspondence forms and business equipment, with a special focus on clothing and the company’s fleet of vehicles.